Savannah Area Chamber has said that the city's tourism and hospitality industry is one of the largest economic drivers of Savannah; in 2022, over 17 million people visited the area!
Of course, this number isn't spread evenly throughout the year. While tourists do visit every month, the peak season lasts from April until June.
Because of this, you may be wondering about attracting guests in the off-season. If you can achieve year-round guest attraction, then you're set for steady income.
In this article, we'll give you fantastic ideas on how to maximize rental bookings all year long!
Offer Seasonal Discounts and Packages
People love discounted rates, so give them what they want. Consider providing discounts for longer stays or midweek bookings to decrease vacancies.
In addition, you can bundle experiences with accommodations, like:
- Historic tours
- Ghost walks
- Dining deals
On that note, you should focus on local food and drink. If you partner with local restaurants or breweries to offer special dining experiences, then visitors will love that. So make sure you highlight Savannah's culinary charm.
Highlight Unique Winter Experiences
One of the best off-season tourism ideas is to showcase Savannah's unique winter experiences. The city has mild winters, which makes it perfect for an escape from colder regions. Visitors can still explore the great outdoors, so ensure that you highlight all the fun activities people can enjoy in the off-season.
You should also promote holiday events, like Christmas on the River or the holiday lights at the Botanical Gardens.
Promote Wellness Retreats
Now that the summer sun is gone, winter is the ideal time to relax and unwind. Since Savannah has mild winters, this means it's a wonderful place to do so, as guests won't be freezing.
You should market your property as a haven for relaxation with yoga, spa treatments, or quiet escapes. Use your local knowledge to create personalized itineraries for those seeking mindfulness or nature exploration.
Leverage Social Media and Digital Marketing
For vacation rental strategies, there's no better way to reach a large audience than to go online. Run targeted ads focusing on nearby regions so you attract people who want to take a staycation at affordable prices.
Also, use Instagram and Pinterest to showcase the area's iconic beauty, such as Forsyth Park and River Street in Downtown Savannah. You can take it a step further by partnering with regional influencers to feature your property and its seasonal perks.
Attracting Guests in the Off-Season Will Be a Cinch
Attracting guests in the off-season may not be something that's currently top of mind. But if you put in some effort, it can make a huge difference in your income.
In this article, we've outlined some simple yet effective strategies for you to entice visitors. What's great is if that they can see Savannah in a different light without the usual crowds, which means they can truly enjoy what the city has to offer.
Contact us today if you'd like a professional's touch for property management. We at PMI Coastal GA have a free rental analysis waiting for you.
